When businesses base their strategies on the idea that customers can be segmented by Demographic features, they often miss a more powerful factor: behaviors. In this session, Maria will show innovative business practices to better segment audiences and how AI/ML can empower clustering and predictive techniques from a behavioral approach. She will also introduce the frameworks and the principles that will enable business to extract deeper, more valuable insights into consumer personas.

By incorporating these next-generation methods, businesses can evolve their marketing practices, enhance targeting precision, and significantly improve customer acquisition and retention strategies.

This talk is designed to empower business leaders in their measurement systems strategies, offering forward-looking AI/ML techniques that generate growth. Will explore  how Top companies leverage audience segmentation and predictive models to stay competitive in an ever-evolving market.