Bio:

Emily Smith is the Founder and CEO of Side Nerd Apps, where she empowers users to interact with databases through intuitive text messaging. With a background in advanced analytics and machine learning, Emily began her career optimizing marketing spend through applied modeling projects like media mix modeling (MMM) and helping organizations unlock value from marketing technologies. Today, her work focuses on applied AI — fine-tuning models, building embedding-based search systems, and designing schema-first frameworks — to deliver software that makes complex workflows fast, easy, and accessible. Emily holds a degree in economics from the University of Virginia and speaks on the practical applications of AI for business innovation.