Bio:

Dr. Jennifer Schaff leads Elder Research’s Commercial business unit where she advises organizational decision makers to help them realize maximum value from their analytics investments. In her 20 years of management, data analysis, and business experience, Dr. Schaff has built her reputation as a “Barricade Buster” in the data analytics industry. Her experience has uncovered that business barriers — defining the right opportunity and consumer, delivering the pertinent results to guide data driven decisions, and implementing the change processes — rather than model building, is where analytics initiatives often fail. Dr. Schaff channels this approach into a passion for guiding organizations through these business challenges to maximize their analytics ROI.