​Introducing Advanced Analytics at a Large Consumer Goods Company


Tuesday, June 20, 2023


4:45 pm


Red Rock Ballroom D


Many organizations today are investing significant amounts of money in digital transformation, data analytics, and artificial intelligence (AI) to drive their business forward. However, despite these investments, many organizations struggle to execute their plans effectively and see meaningful return on investment (ROI).In this case study, Dr. Jennifer Schaff will present a framework for building a multi-year advanced analytics capability for a Fortune 500 Consumer Packaged Goods (CPG) company that had no centralized analytics capability and lacked a long-term data strategy. Prior to the implementation of the framework, the company’s investments in data and analytics were haphazard and disjointed from ongoing initiatives across the enterprise.By implementing this framework, the company was able to realize significant savings in time and money and capture new customers, resulting in an ROI of more than 10x. Dr. Schaff will provide insights into the three key considerations that were critical to the success of this initiative and share best practices for implementing similar initiatives within your own organization.

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