Overcoming Hurdles in Commercial Adoption (Psychology)
Wednesday, June 21, 2023
Red Rock Ballroom B
Tata Communications is a world class leader in international wholesale telecommunications. We have built proprietary tools to manage voice and messaging transactions including routing calls/messages to our thousands of suppliers. One such tool allowed us to make better routing decisions based on ML prediction models for both incoming attempts and performance of suppliers. The tool quickly allowed Tata Communications to become an efficient and profitable wholesale provider and outperform our competitors. However, the implementation of this tool had serious hurdles to overcome, not the least of which was commercial teams’ adoption. In this talk, Mike Lawrence, Director of Business Intelligence, Operations and Transformation will cover the challenges faced and how the company overcame them in gaining support from Sales and Operations teams.