The ‘magic moment’ for AI agents is hidden in the memory layer. Context Engineering is the art of shaping what an AI model knows at any moment by managing how information enters, persists, or fades from its working memory. In this session, we explore how machine learning systems “remember” through state objects, notes, and retrieval—and how they manage context using compression, selection, and context limits. We’ll walk through real-world agent patterns that balance personalization with privacy, performance, and relevance. Participants will learn practical techniques to design memory that feels intentional, evolving, and human-aware.