Speakers:
The Best of ML Models For Marketing
Date:
Wednesday, June 4, 2025
Time:
3:30 pm
Summary:
Marketing mix models, channel attribution models, and recommender systems can harmoniously collaborate to gain insights about channel value, ROI, and lift. Join Jayda as she unravels the technicality of marketing models in production, provides recommendations on model selection, and shares proven communication tools for stakeholders in the world of CRM and marketing across industries.
Speakers:
ML for NPS Prediction and Root Cause: Reduced Churn and Increased Engagement without a Nickel in Discount (Largest Brazilian Telecom)
Date:
Wednesday, June 4, 2025
Time:
3:55 pm
Summary:
Dhauz partnered with Oi, a top telecom in Brazil, to tackle a significant challenge: reducing detractors and boosting NPS through predictive analytics. The project aimed to pinpoint and address dissatisfaction drivers. Initial hurdles included fragmented data, complex technical processes, and a need for actionable business insights. The solution was to align analytics with business needs, deploying an advanced Predictive NPS Model within an Insight Studio framework. This model forecasted customer scores with 81% accuracy and revealed critical pain points, such as technical issues leading to customer frustration. The project led to strategic KPI development and two dedicated teams addressing core problems, enhancing customer experience and decision-making efficiency.