The greatest tool is the hardest to use. Machine learning is the world’s most important general-purpose technology – but it’s notoriously difficult to launch. Outside Big Tech and a handful of other leading companies, machine learning initiatives routinely fail to deploy, never realizing value. What’s missing? A specialized business practice suitable for wide adoption.

In this keynote, Machine Learning Week Founder Eric Siegel presents a six-step practice called bizML for ushering machine learning projects from conception to deployment. This disciplined approach, which is the topic of Siegel’s new book, The AI Playbook, serves both sides: It empowers business professionals and it establishes a sorely needed strategic framework for data professionals.