Google continues to take a bold and responsible approach to developing and deploying AI through the company’s infrastructure, tools, products, and services. Google brought further AI breakthroughs into the real world through Google Cloud’s launch of the next wave of generative AI across core areas of their business, and new partnerships and programs grounded in Google’s commitment to an open AI ecosystem. At the same time, AI, as a still-emerging technology, poses complexities and risks; and the development and use of AI must address these risks in a structured, transparent, and accountable way. A robust governance structure – and rigorous testing and ethics reviews — is necessary to put responsible AI principles into practice. And with AI regulation coming soon, Jen will share learnings, challenges, and practical tips on how Google is maturing its responsible AI practices, processes, and tools in advance of greater regulatory, global standards, and consumer expectations.